About the project
Objective
From educational content to product marketing and brand storytelling, I was asked to participate in several Italian and international ICL communication and marketing projects. The goal was to translate company facts and values into comprehensive visual content suitable for different phases of the customer journey.
Landscaper Pro
Brand campaign – global market
Visual proposal and creation of all the visual material required to launch the campaign in every country
Faces of ICL – Green Minds
short documentaries – global market
Stories of turf managers and greenkeepers all over the globe who benefit from ICL product protfolio and long-term collaborations with the company.
Video lessons series
3 episodes – italian market
practical ‘how-to’ lessons on designing, maintaining, and optimizing the quality of lawns and green areas. In-depth insights into sustainable growth and advanced solutions for achieving high-quality green spaces.”
Video Turf Tips
Video series – italian market
9 episodes, with expert advice for a perfect lawn, with economic and environmental benefits.
Episodes
Video trailers and social media promo
Additional credits
content supervision and copy wrigting – IT: Diana Baldasso and Elisa Orteschi (ICL)
content supervision – NL: Ton Verhoeven (ICL)
camera crew: Giacomo Bisaro and David Da Ros (Nuove Tecniche s.r.l)
photography: Andrea Pavan (Nuove Tecniche s.r.l)
production supervision for NL video content: Frank Van der Stelt and Nino Doornbos (Captains)